Betano
Product Design Lead
About the role
Leading product design for Betano’s sportsbook experience, working across Porto and Athens to make a fast-moving, high-frequency product clearer and easier to use.
Betano sportsbook
Porto / Athens
Nuno Amorim Independent mind. Collective spirit.
Design lead.Hands-on maker.AI explorer.
Twenty years of craft.
A beginner’s curiosity.
I bring people, ideas, and technology together to make products feel human. Currently leading product design at Betano, part of Kaizen Gaming.
Explore my practiceFrom print to products. Now exploring AI.Based in Porto · Working across borders
Selected portfolio
Different worlds.
The same care.
Sports, payments, professional networks. A practice shaped by real products, different teams, and the people on the other side of the screen.
Teya
Product Design Lead
About the role
Led product design for payments and merchant tools, shaping the everyday experiences businesses rely on to take payments and manage their work.
Payments & merchant tools
Porto / London
Team Lead UX/UI
About the role
Grew from Visual Designer to Senior Visual Designer and then Team Lead UX/UI, combining hands-on interface craft with leadership for the team designing XING’s professional network.
NEW WORK SE
Porto / Hamburg
A few chapters from my career. View the portfolio
Outside the day job
Ideas need somewhere to move.
The person & the practice
Still a designer.
Even when leading.
Since2002Print Digital What’s next
Porto, Portugal.
Father of two. Lifelong geek.
Always something to learn.
I started in print, found my way into digital products, and grew into leading the people who make them. The medium keeps changing. My care for the work hasn’t.
Today I lead product design at Betano. Alongside that, I’m exploring how AI can change both the things we design and the way we make them. More possibilities means more need for a clear point of view.
Stay close to the craft.
Leadership and making belong together. The details are where a direction becomes something people can actually use.
Give people a direction. And space.
Build shared understanding, make the difficult calls, and create room for the team to do work they’re proud of.
Keep human judgment in the loop.
Be curious about what AI makes possible. Be deliberate about what’s useful, what’s understandable, and what should stay in people’s hands.
A little more backgroundEarlier roles & education +
Earlier chapters
Product Designer · Gott SolutionsOct 2014 — Apr 2018 · PortoDesigned graphic communication, user interfaces, and product strategy for mobile hospitality apps serving tourism, hotels, and rental-car operations across Europe and the United States, including Sixt and Hertz.
Freelance Designer2002 — 2014 · Graphic, UX/UI & product development
Senior Graphic Designer & Production Manager · StandarteJan 2004 — Sep 2014 · PortoLed a 10-person design and production team and oversaw the complete artwork process for print and digital advertising, including work for Ford and Peugeot.
Education & continued learning
Communication Design · ESAD2000 — 2003
UX Certifications · Nielsen Norman Group2023 · DesignOps, Product & UX, UX VP/Director
Enterprise Design Thinking · IBM2020 · Practitioner
A conversation is a good start
Porto, Portugal · Open to the worldWhat’s on
your mind?
hello@nunoamorim.com
A product, an idea, a new perspective.
I’d like to hear it.