Nuno Amorim Independent mind. Collective spirit.

Design lead.Hands-on maker.AI explorer.

Twenty years of craft.
A beginner’s curiosity.

I bring people, ideas, and technology together to make products feel human. Currently leading product design at Betano, part of Kaizen Gaming.

Explore my practice
From print to products. Now exploring AI.Based in Porto · Working across borders

Selected portfolio

Different worlds.
The same care.

Sports, payments, professional networks. A practice shaped by real products, different teams, and the people on the other side of the screen.

Jun 2024 — PresentCurrent

Betano

Product Design Lead

About the role

Product Design Lead at Betano, working on the sportsbook experience.

Betano sportsbook
Porto / Athens

May 2023 — Jun 2024

Teya

Product Design Lead

About the role

Product Design Lead at Teya, focused on payments and merchant tools.

Payments & merchant tools
Porto / London

May 2018 — May 2023

XING

Team Lead UX/UI

About the role

Joined as Visual Designer, progressed to Senior Visual Designer, then led UX/UI from March 2021 to May 2023. The work centred on user experience and interfaces for XING’s professional network.

NEW WORK SE
Porto / Hamburg

A few chapters from my career. View the portfolio

The person & the practice

Still a designer.
Even when leading.

Since2002Print Digital What’s next

Porto, Portugal.
Father of two. Lifelong geek.
Always something to learn.

I started in print, found my way into digital products, and grew into leading the people who make them. The medium keeps changing. My care for the work hasn’t.

Today I lead product design at Betano. Alongside that, I’m exploring how AI can change both the things we design and the way we make them. More possibilities means more need for a clear point of view.

Stay close to the craft.

Leadership and making belong together. The details are where a direction becomes something people can actually use.

Give people a direction. And space.

Build shared understanding, make the difficult calls, and create room for the team to do work they’re proud of.

Keep human judgment in the loop.

Be curious about what AI makes possible. Be deliberate about what’s useful, what’s understandable, and what should stay in people’s hands.

A little more backgroundEarlier roles & education

Earlier chapters

Product Designer · Gott SolutionsOct 2014 — Apr 2018 · PortoGraphic communication, interfaces, and product strategy for mobile hospitality apps used across Europe and the United States, including work for Sixt and Hertz.

Freelance Designer2002 — 2014 · Graphic, UX/UI & product development

Senior Graphic Designer & Production Manager · StandarteJan 2004 — Sep 2014 · PortoLed a 10-person design and production team, overseeing artwork for print and digital advertising for clients including Ford and Peugeot.

Education & continued learning

Communication Design · ESAD2000 — 2003

UX Certifications · Nielsen Norman Group2023 · DesignOps, Product & UX, UX VP/Director

Enterprise Design Thinking · IBM2020 · Practitioner

A conversation is a good start

Porto, Portugal · Open to the world

What’s on
your mind?

hello@nunoamorim.com

A product, an idea, a new perspective.
I’d like to hear it.